Overview

• White House agreements set Japan’s vehicle tariff at 15% and pause Chinese levies for 90 days, easing policy uncertainty
• CarGurus data show the average listed price for a new vehicle at $49,400, below the $50,000 level before tariffs took effect
• General Motors and Ford disclosed $1.1 billion and $800 million in tariff-related hits in their latest financial reports
• Cox Automotive reports that incentive spending rose to 7.3% of average transaction price, with automakers spending $3,553 per vehicle in July
• Industry analysts warn that continued cost absorption is unsustainable and forecast future price increases and reduced incentives