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Trade Desk Stock Edges Higher After Steep Slide as NetflixAmazon Ad Pact Raises Pressure

A fresh NetflixAmazon inventory tie-up has sharpened worries about The Trade Desk’s access to premium streaming ads.

Overview

  • Trade Desk shares rose about 1.4% to $46.16 on Tuesday, pausing a decline of nearly 50% since early August.
  • The stock fell 12.5% over the past five sessions and is down more than 60% year to date, with Forbes citing a recent price near $45.54.
  • Netflix’s decision to have Amazon sell its advertising inventory has reduced The Trade Desk’s inventory exclusivity, Forbes reported.
  • Morgan Stanley downgraded the stock to Equal-Weight from Overweight last week and cut its price target to $50, citing intensifying competition and reported Walmart relationship concerns.
  • Despite market pressure, The Trade Desk posted Q2 revenue of $694 million, guided at least $717 million for Q3, and reported customer retention above 95%.