Overview
- Shares have fallen roughly 65% to 66% year to date, ranking among the S&P 500’s worst performers through Dec. 9.
- Wedbush lowered its price target to $40 with a Neutral rating on Dec. 8, following DA Davidson’s November cut to $54 while maintaining a Buy.
- In 2025 the company reported high‑teens revenue growth, customer retention above 95%, and healthy margins, though adjusted EPS is projected to rise only about 7.2%.
- Industry dynamics shifted as Amazon Ads scaled and secured premium CTV access, including being named Netflix’s primary programmatic partner, with additional ties to Disney and Roku.
- The Trade Desk highlighted accelerating adoption of its AI platform Kokai with reported efficiency gains, and pointed to CTV and retail media as ongoing structural tailwinds.