Tractor Supply Faces Backlash Over Reversal on DEI and Environmental Goals

The retailer's decision to eliminate diversity initiatives and carbon emission targets has sparked controversy among its diverse customer base.

Tractor Supply announced it will cut diversity-focused positions and withdraw DEI and carbon-emission goals.
The decision follows criticism from right-wing activists and threats of a boycott.
The company will stop sponsoring non-business activities like Pride festivals and voting campaigns.
Tractor Supply's core customer base includes diverse 'exurban' shoppers, not just rural Americans.
The shift may alienate a significant portion of its customer base and impact future sales growth.