Overview

• Tractor Supply Co. announced it will eliminate diversity, equity, and inclusion (DEI) initiatives after conservative pressure.
• The company will no longer sponsor Pride festivals or submit data to the Human Rights Campaign.
• The move has been celebrated by conservative activists but criticized by LGBTQ+ advocacy groups and other customers.
• The policy change follows a similar backlash faced by brands like Bud Light and Target over inclusive initiatives.
• Experts warn that the rollback could have long-term negative impacts on civil rights and workplace equality.