Tractor Junction Raises $22.5 Million Led by Astanor to Accelerate AI, Offline Expansion, and Rural Finance

Astanor makes its first India investment with the Series A.

Overview

Tractor Junction secured $17 million in equity and $5.5 million in debt, with participation from existing investors Info Edge Ventures and Omnivore.
The company plans to invest the funds in AI and core tech, expand company‑owned stores, and grow its refurbishment and certification network.
Its FINJ lending arm, launched in January 2024, has disbursed more than Rs 1,500 crore through about 25 partners and is currently available in 13 states.
The platform reports operations in 75 cities across six states, partnerships with over 50 OEMs, and a dealer network of more than 1,000.
Management reports FY2024–25 revenue of Rs 121 crore and targets faster growth, with current sales of roughly 300 used tractors per month and nearly 7,000 units sold over three years.