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Tractive Completes Whistle Acquisition, Whistle Trackers to Go Offline on August 31, 2025

Whistle users can claim free replacement Tractive trackers by September 30 through a program transferring prepaid service to new devices backed by two-year warranties

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Overview

  • Tractive’s takeover of Mars Petcare’s Whistle is now finalized and the Whistle tracking service will be decommissioned on August 31, 2025.
  • Registered Whistle customers have until September 30, 2025 to request a complimentary Tractive replacement device by submitting their old tracker’s serial number.
  • Remaining Whistle subscriptions with over two months left transfer directly to new Tractive plans while those with less than two months receive two months of free service.
  • The free replacement trackers come with a new two-year warranty in place of Whistle’s expiring coverage.
  • Tractive’s Basic and Premium plans start at $108 per year and include GPS tracking plus health-monitoring features such as heart and respiratory rate, bark tracking, virtual fences and worldwide coverage.