Overview

• PATTERN Beauty aired its first-ever commercial on June 27, casting Ross as a “chief curltender” who blends products into personalized hair cocktails.
• The campaign spot brings together Jill Marie Jones, Persia White and Golden Brooks nearly 25 years after the sitcom’s 2000 premiere.
• Ross spotlights hair cocktailing rituals, layering gels, creams and oils to adapt styles for curls, coils, locs and other textures.
• Viewers flooded social media with praise and demands for a ‘Girlfriends’ movie or series reboot following the on-screen reunion.
• Despite the renewed buzz, there are no confirmed plans for any formal ‘Girlfriends’ revival beyond the commercial cameo.