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TPUSA Sets All-American Halftime Show With Kid Rock, Brantley Gilbert, Lee Brice and Gabby Barrett

The conservative group frames the program as a family-focused alternative with strong distribution interest.

Overview

  • Turning Point USA confirmed its All-American Halftime Show will stream during the Super Bowl LX halftime window on TPUSA channels and Sinclair’s CHARGE!, with carriage on Samsung Plus, YouTube TV, Hulu, Sling, Daily Wire+, Real America’s Voice and OANN.
  • TPUSA’s lineup features Kid Rock alongside Brantley Gilbert, Lee Brice and Gabby Barrett, positioning the event as an alternative to the NFL’s Bad Bunny headliner.
  • A TPUSA spokesman said reaction has been overwhelmingly positive, citing top-trending posts and additional partners seeking to carry the show, and noted public praise from Vice President J.D. Vance.
  • Social-media criticism has targeted some participating artists, including Barrett, following the lineup announcement.
  • NFL Commissioner Roger Goodell defended selecting Bad Bunny after his Grammys success, saying the league aims to unite viewers through the halftime platform.