Overview
- Silver Tribe will operate as Initial Digital, the first operating division to carry the Initial name.
- Initial Digital will function as a separate, adjacent division to Untitled within the Initial Group platform.
- Michael Klein becomes president, Jack Rose takes the COO role, and Jen Simons is named chief content officer, with existing teams continuing in place.
- Initial executives say the acquisition strengthens support for talent-owned, direct-to-consumer media through proven monetization tools, industry relationships, and production infrastructure.
- Clients on Silver Tribe’s roster include Omaha Productions, Harpo Studios, Dirty Mo Media, The Volume, and Breaking Points; The Raine Group advised Silver Tribe, Venable served as its counsel, Latham & Watkins represented Initial Group, and financial terms were not disclosed.