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Toys 'R' Us Ventures into Film with Live-Action Movie in Development

The iconic toy retailer partners with Story Kitchen to create a nostalgia-driven live-action adventure capturing the spirit of play and wonder.

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Overview

  • Toys 'R' Us Studios and Story Kitchen are collaborating on a live-action movie inspired by the retailer's legacy of imagination and adventure.
  • The film is described as being in the vein of 'Night at the Museum,' 'Back to the Future,' and other nostalgic, family-friendly classics.
  • Creative teams are in the early stages of development, with no distribution partner officially attached yet.
  • Kim Miller Olko, president of Toys 'R' Us Studios, promises a story that evokes the boundless joy and wonder of the brand.
  • Story Kitchen, known for adapting nostalgic IP like 'Sonic the Hedgehog,' will bring its expertise to the project.