Toys 'R' Us Unveils AI-Generated Film Using OpenAI's Sora

The brand's new video honors founder Charles Lazarus but faces mixed reactions over AI's role in creativity.

Toys 'R' Us premiered 'The Origin of Toys 'R' Us' at Cannes Lions Festival, created with OpenAI's Sora tool.
The film depicts a young Charles Lazarus inspired by a dream featuring Geoffrey the Giraffe.
The use of AI in the film has sparked debate, with some praising innovation and others criticizing the lack of human touch.
Critics point out technical flaws and the 'uncanny valley' effect in the AI-generated characters.
The film marks a significant moment in AI's integration into commercial storytelling, despite ongoing ethical concerns.