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Toys 'R' Us Teams with Story Kitchen for Nostalgia-Fueled Live-Action Film

The iconic toy brand's first movie aims to blend adventure and nostalgia, with early development underway and creative teams being assembled.

Image
© JJBers, CC BY-SA 4.0 , via Wikimedia Commons
Toys 'R' Us flagship store

Overview

  • Toys 'R' Us Studios and Story Kitchen have partnered to develop a live-action film inspired by the beloved toy retailer.
  • The project, currently in early development, is described as a fast-paced adventure evoking the nostalgia and wonder of the Toys 'R' Us brand.
  • Producers are in preliminary discussions with filmmakers, with casting and additional production details expected in the coming months.
  • The film is likened to titles such as 'Night at the Museum,' 'Jumanji,' and 'Barbie,' aiming to capture a similar spirit of creativity and adventure.
  • Story Kitchen, known for adapting unconventional IPs like 'Sonic the Hedgehog,' brings its expertise in non-traditional storytelling to the collaboration.