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Toys ‘R’ Us Teams Up with Story Kitchen for First Live-Action Film

The movie aims to capture childhood wonder and brand nostalgia, but distribution plans remain unsettled.

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Overview

  • Toys ‘R’ Us is developing its first-ever live-action film in collaboration with Story Kitchen, known for adapting nostalgic IP like Sonic the Hedgehog.
  • The film is described as a family-friendly adventure in the vein of 'Night at the Museum,' 'Jumanji,' and 'Barbie.'
  • The project will aim to evoke the spirit of play, adventure, and creativity associated with the Toys ‘R’ Us brand.
  • The movie is in early development, with Toys ‘R’ Us Studios and Story Kitchen co-leads Kim Miller Olko, Dmitri M. Johnson, and Mike Goldberg at the helm.
  • No distribution or release plans have been finalized, though Story Kitchen’s partnerships with Amazon and DreamWorks could factor into future decisions.