Toys R Us plans U.S. comeback with new flagship stores opening this year
- Toys R Us is planning to open up to 24 new flagship stores in the U.S. this year.
- The expansion includes stores at airports and on cruise ships, with the first airport location opening in November.
- This marks a brick-and-mortar comeback for the toy retailer in the U.S. after filing for bankruptcy in 2018.
- Toys R Us aims to capitalize on brand strength and increase global footprint with the new stores.
- The parent company WHP Global acquired a controlling stake in Tru Kids, the company managing the Toys R Us brand, in 2021.