Overview
- Go! Retail Group lists seven Toys 'R' Us stores as coming soon in Emeryville, Camarillo and Long Beach, California; Thornton, Colorado; Hanover, Maryland; West Des Moines, Iowa; and Omaha, Nebraska.
- The latest plan sets a target of 10 U.S. flagship stores and 20 seasonal holiday shops to open by the end of 2025.
- Toys 'R' Us currently operates flagship locations at American Dream in New Jersey, Mall of America in Minnesota, two Chicago-area sites, Great Lakes Crossing in Auburn Hills, Michigan, and a dedicated store at Dallas Fort Worth Airport.
- The brand is owned by WHP Global, with operations and rollout executed by Go! Retail Group under a partner model.
- Expansion efforts also include new international markets and nontraditional venues, with placements planned at airports and on cruises and stores opening in countries such as Chile, Peru, Morocco and Lebanon.