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Toys 'R' Us Maps 30-Plus Holiday Stores, With Texas Pop-Ups Already Opening

The rollout uses partnerships with WHP Global plus Go! Retail Group to rebuild the brand after a 2017 bankruptcy.

Overview

  • Toys 'R' Us says it will open more than 30 U.S. locations for the 2025 holiday season, including eight permanent flagships and over 20 temporary shops.
  • Grapevine and Lubbock seasonal shops are already open, while a North Star Mall pop-up is planned as San Antonio’s only location with an opening date to be announced.
  • A USA TODAY list shows new flagships at sites such as Denver Premium Outlets and Camarillo Premium Outlets, alongside seasonal shops at malls including Bay Street Emeryville.
  • KSAT reports no new flagship is slated for Texas, though the retailer maintains existing locations in San Marcos and at Dallas Fort Worth International Airport.
  • The company says additional store openings will be announced through the remainder of 2025 as the holiday-focused rollout continues.