Overview

• Toyota's sponsorship, the largest in IOC history, was signed in 2015 for $835 million.
• The company is unhappy with how the IOC has used the sponsorship money, feeling it hasn't adequately supported athletes or promoted sports.
• Toyota pulled its Olympic advertising during the Tokyo 2021 Games over public and safety concerns.
• The IOC relies heavily on sponsorships and broadcast rights, which make up 91% of its income.
• Toyota plans to continue supporting the Paralympic Games, though the IOC requires sponsors to support all events.