Overview
- Toyota confirmed Century as an independent ultra‑luxury brand positioned above Lexus.
- The Century Coupe concept debuted at the Japan Mobility Show with a 60‑layer amber finish and Japanese craft details such as Nishijin‑ori upholstery.
- The prototype uses sliding passenger‑side doors, a partitioned cabin with red light separation, and deletes the front passenger seat to prioritize a chauffeured rear recliner.
- CALTY design chief Ian Cartabiano identified Rolls‑Royce and Bentley as the direct competition for Century.
- Toyota withheld powertrain, production timing, pricing and market rollout, while showing additional bespoke Century models to signal a multi‑model, made‑to‑order strategy.