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Toyota Sets 2026 RAV4 Hybrid Lineup, Starting at $31,900 in the U.S.

The move signals a value play that keeps volume trims below the mid-$40,000 bracket.

Overview

  • Toyota publishes U.S. MSRPs for the hybrid-only 2026 RAV4, led by the LE FWD at $31,900 and topping out with the Limited AWD at $43,300.
  • The lineup includes LE, SE, XLE Premium, Woodland, XSE and Limited trims, with typical AWD upgrades priced $1,400 over FWD on applicable models.
  • Listed prices exclude a $1,450 delivery, processing and handling fee.
  • The base price comes in $950 below the outgoing 2025 Hybrid LE AWD even as the new model adds an upgraded hybrid powertrain, a stiffer platform and more standard equipment.
  • Toyota says a plug-in hybrid and a GR Sport variant arrive next year, with pricing to be announced; outside estimates suggest higher stickers but remain unconfirmed.