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Toyota Recasts Century as Group Flagship, Teases Bold Concepts Ahead of Japan Mobility Show

The presentation clarified Toyota's new hierarchy to signal an electrified push before the Tokyo expo.

Overview

  • Toyota live-streamed a preview of concepts across its brands that will be shown from October 29 to November 9 in Tokyo.
  • Lexus reimagined the LS as a six-wheeled electric people mover, with Akio Toyoda noting it was designed from scratch for Lexus rather than derived from an existing Toyota van.
  • Images of a new Corolla concept show full-width lighting, a grille-less nose and a front-fender charging port, suggesting an EV or plug-in hybrid direction.
  • Toyota played engine audio and flashed GR cues for a supercar tease, offering no full reveal or specifications.
  • The company introduced the slogan “To You – Toyota,” set a hierarchy placing Century at the top, and showed a Century One of One coupe-style SUV with a forward-sliding passenger-side door.