Toyota Pulls GR Yaris TV Ad After Regulator Rules It Breaches Safety Code

Overview

• The Ad Standards Community Panel found the commercial in breach of Section 2a, Clause 2 for portraying unsafe driving and creating an aspirational link to the behavior shown.
• Toyota told media it has discontinued the ad on free-to-air television and will make adjustments in response to the ruling.
• The panel said the imagery did not clearly place the car in organized motorsport or testing, undercutting Toyota’s claim of a controlled, professional context.
• FCAI guidance cited in the case notes that disclaimers or use of expert drivers cannot justify content that otherwise violates the code.
• The clip remains available on Toyota Australia’s YouTube channel, and the case follows a 2021 GR Yaris ad removal as vehicle ads continue to account for many TV standards breaches.