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Toyota Launches ‘tem’ Experiential Museum in Bengaluru

The venue signals a pivot to culture-led brand engagement, with ticketing and long-term programming still undisclosed.

Overview

  • Toyota Kirloskar Motor opened tem at Phoenix Mall of Asia as its first cultural and lifestyle hub in India blending Japanese and Indian philosophies.
  • The walk-through space spans about 8,200 square feet and is designed to engage all five senses through projections, sound, textures, aromas and tasting.
  • A satin-draped vehicle presented within a cascading water curtain anchors the installations, with an audio-visual chamber created in collaboration with DRUM TAO.
  • The experience adds lifestyle touches through a Design Café merchandise zone and an interactive Matcha Corner featuring options such as a mango-infused matcha.
  • tem is open to visitors with pre-booking available via the TEM India website and BookMyShow, while pricing and long-term programming details have not been announced.