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Toyota Keeps Century Convertible for Sumo Champion Victory Parades

Direct appeals from former yokozuna Hakuho backed by current wrestlers secured its use at the Nagoya tournament.

Overview

  • Toyota confirmed on July 12 that it will continue lending the specially modified Century convertible for sumo champion victory parades starting with the Nagoya tournament.
  • The open-top Century was developed in January 2024 at Hakuho’s proposal and features reinforced suspension to accommodate the weight of champion wrestlers.
  • The decision reverses hints by President Akio Toyoda at the June shareholder meeting that the company might suspend the lending program after Hakuho’s departure from the Sumo Association.
  • Toyota retains ownership of the parade vehicle and remains responsible for its engineering upkeep and custom modifications.
  • The move underscores Toyota's support for sumo traditions while navigating stakeholder concerns following a prominent figure’s retirement.