Overview
- At the Japan Mobility Show in Tokyo, Toyota formally established Century as an independent ultra‑luxury marque positioned above Lexus, with a spokesperson confirming worldwide availability.
- The debut Century V12 Coupé concept carries a revived twelve‑cylinder designation, though Toyota released no technical specifications or launch timing.
- Design highlights include a roughly five‑meter footprint, sliding doors with no B‑pillar, a coupe profile at SUV height, and a rear cabin configured for chauffeured comfort, including seats that swivel outward for easier access.
- Toyota is targeting limited, highly bespoke builds and names Rolls‑Royce, Bentley, and Mercedes‑Maybach as the competitive set.
- Lexus simultaneously showcased radical LS‑branded concepts—including a three‑axle luxury van and an SUV‑coupé—as it repositions its lineup under Toyota’s updated luxury strategy.