Overview

• Toyota confirmed on October 13 that Century will transition from a model to an independent brand positioned above Lexus.
• Chair Akio Toyoda said on the company’s media channel that Century needed a clearly defined place and an offering beyond Toyota and Lexus.
• A promotional commercial released the same day features an orange, coupe‑style Century concept.
• The concept will be shown publicly at the Japan Mobility Show in Tokyo when the event opens on October 30.
• Toyota framed the brand shift as clarifying roles within its lineup, and Lexus plans to exhibit a six‑wheeled, interior‑focused concept at the show.