Toyota, Bridgestone, and Panasonic End Olympic Sponsorships

The departure of these major Japanese sponsors leaves the IOC seeking new partners in the Middle East and India.

Toyota, Bridgestone, and Panasonic have terminated their contracts with the International Olympic Committee.
The decision follows the one-year delay of the Tokyo Olympics, which impacted sponsor visibility and increased costs.
Corruption scandals surrounding the Tokyo Games also contributed to the sponsors' decisions to withdraw.
Toyota's chairman, Akio Toyoda, cited a misalignment between the IOC's goals and the company's vision.
The IOC will now focus on attracting new sponsorships from the Middle East and India to fill the gap.