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Toyota Breaks May Global Sales Record Despite Trump’s Tariffs

July price hikes will help cover rising tariff expenses following a slight production decline.

Employees work on the Yaris Cross car assembly line at the Toyota Motor Manufacturing France (TMMF) plant in Onnaing near Valenciennes, France, April 4, 2024. REUTERS/Benoit Tessier/File Photo
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Overview

  • Toyota’s global sales climbed 6.9% year on year to 898,721 vehicles in May, marking the fifth consecutive monthly sales record.
  • Global vehicle production slipped 0.7%, the first decline in five months, as Japanese plants recorded fewer operating days.
  • The automaker will raise US vehicle prices by more than US$200 in July to help offset escalating tariff costs.
  • President Trump’s 25% US auto duties have cost Toyota about ¥180 billion in April and May, spurring Tokyo to seek an exemption.
  • Nissan and Honda each project roughly US$3 billion in losses from the tariffs while Subaru and Mazda have withheld profit guidance.