Toyota Announces Electric Hilux for 2025, Rivals Gear Up

In a competitive move, Toyota plans to launch an all-electric Hilux pickup by 2025, as the EV market heats up in Thailand and beyond.

Toyota to launch an all-electric Hilux pickup by the end of 2025, aiming to maintain its market leadership amid rising competition.
The announcement comes as Isuzu plans to introduce its electric D-MAX pickup in Thailand, alongside growing EV adoption in the region.
Toyota's move follows significant investments in Southeast Asia's EV market, led by Chinese brands like BYD, which has become a major player.
The electric Hilux will undergo public transportation trials in Pattaya, Thailand, next month as part of its development process.
Despite the shift towards electric vehicles, Toyota remains the market leader in Thailand, expecting to sell 250,000 vehicles this year.