Overview
- Argentina’s toy sales fell 6.9% in units for Christmas compared with 2024, with CAIJ noting December outperformed a weak November but remained below last year.
- Electronic methods accounted for roughly 95% of payments in Argentina, online sales held near 25% of the market, and traditional physical retail contracted by about 10%.
- Domestic toys in Argentina sold relatively better with stable pricing, while imported assortments lagged due to distorted prices, overstock, and inconsistent offerings.
- Argentina’s consumer authority levied fines exceeding $100 million on importers for toys that failed safety rules, as the industry urges verified purchases ahead of Reyes.
- In Mexico, sellers reported higher prices on popular items and slower in‑store traffic, with retailers relying on financing, layaway, and experiential events like Juguetrón’s Expo Tus Juguetes; AMIJU cites about 40% of annual sales concentrated in Q4 and a 60/20/20 channel split across chains, e‑commerce, and local markets.