Overview
- The toy chamber CAIJ said December outperformed November but the rebound was too small to erase earlier shortfalls.
- Promotions and financing drove a large share of late sales, helped by interest‑free installment offers.
- Electronic payments accounted for about 95% of transactions, online held near 25% of the market and physical retail fell roughly 10%.
- Domestic products sold relatively better than imports, which faced oversupply, wide price dispersion and weaker rotation.
- Regulators issued more than ARS 100 million in fines for unsafe imported toys, and the sector is counting on Reyes Magos to recover some volume.