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Toy Prices Surge at Fastest Pace as Tariff Truce Nears End

Consumers are facing the steepest toy price surge on record ahead of a return to 145 percent tariffs.

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Overview

  • Toy prices climbed 2.2 percent from April to May, marking the fastest monthly increase on record, according to the Bureau of Labor Statistics.
  • A 90-day tariff reprieve has cut duties on Chinese imports to 30 percent but is scheduled to expire in early August, risking a reversion to 145 percent levies.
  • Manufacturers and retailers have passed on import fees with price hikes up to 36 percent and shifted focus to bestsellers and lower-priced items.
  • Major players including Mattel have withdrawn annual financial forecasts and Hasbro has laid off about 3 percent of its workforce due to tariff-driven uncertainty.
  • Companies are moving some production to Vietnam and Indonesia, but over three-quarters of U.S. toys still depend on Chinese factories and safety labs.