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Toxic’s Strong Opening Gives Way to Sharp Second‑Week Slide and Unsettled OTT Talks

The film’s rapid box‑office slowdown has left streaming offers uncertain and makers exploring a re‑edit to salvage digital value.

Overview

  • Toxic opened to blockbuster receipts but then saw a steep week‑to‑week fall that left daily second‑week takings under Rs 1 crore and weakened theatrical momentum.
  • With Day 14 receipts reported, trade trackers place the India net at about Rs 247.19 crore while published worldwide totals vary near Rs 329 crore to Rs 338 crore depending on the source.
  • Conversations with streaming platforms are ongoing and no OTT deal is final, though some trade reports claim earlier pre‑release interest of Rs 150–200 crore has been reduced to offers reported as low as Rs 30 crore and those figures remain unverified.
  • Producers are reportedly considering a re‑edit for the film’s digital release to improve its streaming appeal and bargaining position as non‑theatrical revenue has so far underwhelmed.
  • If the widely cited large production cost is accurate and satellite sale prospects are limited by the film’s adult rating, the current theatrical trend and uncertain OTT pricing could leave the makers facing substantial shortfalls and press industry resale norms for big films.