Particle.news

Toxic Opens Big but Suffers Steep Second‑Day Box‑Office Drop

Court-ordered limits on online content together with an unexplained disappearance of the BookMyShow rating threaten the film's holiday momentum.

Overview

  • The film opened to roughly Rs 101.10 crore net on Wednesday and then fell about 64% to Rs 36.40 crore net on Thursday, leaving a two‑day worldwide gross near Rs 190 crore according to Sacnilk and trade trackers.
  • KVN Productions secured an ex parte interim injunction in Bengaluru that bars publication of alleged false or defamatory material, and the producers have used Aiplex to send legal notices to at least one online reviewer.
  • Users reported that Toxic’s audience rating on ticketing site BookMyShow became not visible, a change that has sparked speculation about suppression even though neither BookMyShow nor the filmmakers have offered an explanation.
  • Early critical and audience response has been mixed to negative, with repeated complaints about the writing and pacing and specific criticism of the film's portrayal of women voiced by public figures such as K Annamalai.
  • The film was reportedly made on an unusually large budget (commonly cited around Rs 500 crore) and has leaned on the Hindi‑dubbed market for early revenue, so weekend word‑of‑mouth and weekday holds will determine whether it can recover to reach profitability.