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Tournament of Roses Names Terry Madigan 2027 President, Sets 'Welcome' as Rose Parade Theme

The one-word motif signals an inclusive approach under new leadership.

Overview

  • Madigan unveiled the theme "Welcome" on Jan. 15 at Tournament House in Pasadena during a ceremony that was livestreamed on the organization’s YouTube channel.
  • He will preside as the 2027 Tournament of Roses president, a rotating role that includes choosing the parade theme and grand marshal.
  • "Welcome" becomes only the third single-word theme in Rose Parade history, following 1918’s "Patriotism" and 1983’s "Rejoice!"
  • A Tournament member since 1993 and executive committee member since 2018, Madigan is the organization’s first openly gay president in its 137-year history.
  • Madigan helped design a postcard-style poster that spells "Welcome" with images representing parade elements, launching early promotion for the 2027 event.