Overview

• The Centre unveiled five focus areas to support locals and revive tourism following the April 22 Pahalgam attack, covering promotional campaigns, new destination identification, financial assistance, regional economic backing and untapped area development.
• Visitor numbers in the Kashmir Valley have begun to rise, with daily arrivals reported in Pahalgam and Gulmarg as tourists cite enhanced security deployments.
• Hoteliers and tour operators across Gulmarg, Sonamarg and Pahalgam have reduced rates to attract renewed bookings and accommodate the surge in inquiries.
• Officials are engaging with institutions such as the World Bank to secure funding for infrastructure improvements and to diversify tourism beyond traditional hotspots.
• Tourists and local stakeholders are appealing for the reopening of sites closed after the terror attack, while central and regional leaders plan on-ground visits to reassure public safety.