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TOURISE Launches With $113 Billion in Tourism Investment Commitments in Riyadh

The Saudi Ministry of Tourism‑backed platform positions itself as a year‑round engine for cross‑sector deals to redesign the visitor economy.

Overview

  • The inaugural summit runs November 11–13 in Riyadh under the patronage of Crown Prince Mohammed bin Salman and was opened by Minister Ahmed Al‑Khateeb.
  • Organizers say $113 billion in portfolio commitments span luxury retail, next‑generation hotels, large integrated developments, wellness, destination and lifestyle offerings, talent development, and AI‑powered platforms.
  • Announced participants include Melia Hotels, BWH Hotels, GOCO Hospitality, Cenomi, Radisson, Earth Hotels, Delonix & Ocean Link, AlFozan Holding, Al Kathiri Holding, AlOthaim, and Knowledge Economic City.
  • Many projects are Saudi‑focused with aims to unlock tourism infrastructure value, create significant new jobs, and elevate purpose‑driven visitor experiences.
  • Timed after the 50th UN Tourism General Assembly, the summit convenes ministers, industry CEOs and tech leaders for ministerial dialogues, boardroom sessions, innovation showcases and the first TOURISE Awards.