Overview
- Spurs announced the partnership on November 21, framing it as a mission to inspire self-confidence and to provide globally recognised clinical practices.
- Elithair is a Turkey-founded clinic network that says it has performed 150,000 transplants since 2013 and runs a 13-floor flagship site in Istanbul.
- The launch did not feature players, and coverage says Elithair branding will appear prominently at Tottenham Hotspur Stadium.
- Media reports note several current and former Tottenham players are believed to have undergone hair restoration, though no player endorsements accompanied the deal.
- The agreement expands Tottenham’s sponsorship roster as the search for stadium naming-rights continues, according to Goal’s reporting.