Overview

• Altius8 was established in February by four senior former Manchester United executives after they were made redundant under Sir Jim Ratcliffe’s austerity measures.
• At United, Victoria Timpson led global partnerships that drove commercial revenue up by 17 percent in her final year through deals with TeamViewer and Snapdragon.
• Under chairman Daniel Levy, Tottenham formalized the partnership on July 15 to oversee the club’s sponsorship assets and pursue a long-awaited naming-rights agreement for their £1.2 billion stadium.
• The 20-strong agency, which also includes data and strategy head Tom Liston-Jones and commercial director Florence Lafaye, aims to replicate its United-era revenue gains for Spurs.
• The strategic hire forms part of a broader plan to strengthen Tottenham’s commercial operations and narrow the revenue gap with Europe’s top clubs.