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Toto Wolff in Talks to Sell Small Mercedes F1 Stake at $6 Billion Valuation

Mercedes says governance would remain unchanged if a deal closes.

Overview

  • Sportico and the Financial Times report that Wolff is in advanced discussions on a partial sale that would set a record team valuation, exceeding McLaren’s recent $4.7 billion benchmark.
  • The transaction under consideration involves a mid‑single‑digit slice via an investment in Wolff’s holding company, with FT indicating about 5%.
  • Wolff would remain in his roles as CEO and team principal under the contemplated structure.
  • The prospective investor has not been identified, the team declined detailed comment, and the deal has not been completed.
  • Mercedes-Benz, Wolff and Ineos each hold 33% of the team, which reported $812 million in 2024 revenue as Wolff collected more than $50 million in salary and dividends.