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Toto Wolff in Talks to Sell Small Mercedes F1 Stake at $6 Billion Valuation

Reports identify CrowdStrike CEO George Kurtz as the prospective investor.

Overview

  • Wolff is negotiating to sell roughly 5% of his 33% holding via his investment vehicle, with his CEO and team principal roles unchanged.
  • The talks value Mercedes at about $6 billion, a record for an F1 team that would surpass the recent McLaren benchmark near $5 billion.
  • The Financial Times, ESPN and others report George Kurtz as the likely buyer, though no party has officially confirmed the transaction.
  • Mercedes, INEOS and Wolff currently own equal one‑third stakes, and the team says governance would remain the same if a deal is completed.
  • The prospective sale follows industry‑leading 2024 results at Mercedes and a broader surge in F1 team valuations driven by stronger economics and global audience growth.