Totino’s Debuts First Super Bowl Ad Featuring Darkly Comedic Alien Mascot Chazmo

The ad, starring comedians Tim Robinson and Sam Richardson, marks General Mills’ return to the Big Game after a decade-long hiatus.

Totino’s aired its first-ever Super Bowl commercial, a $8 million, 30-second spot titled 'Chazmo Finally Goes Home.'
The ad stars comedians Tim Robinson and Sam Richardson, reprising their roles from previous Totino’s campaigns, along with the alien mascot Chazmo.
The commercial concludes a narrative arc from earlier ads, where Chazmo attempts to return to his home planet with Totino's Pizza Rolls in hand.
The ad was written by Detroiters co-creator Zach Kanin and directed by Alice Mathias, known for her work on Netflix’s I Think You Should Leave.
This campaign is part of General Mills’ strategy to elevate Totino’s from a regional favorite to a nationally recognized brand.