Toteme Opens First Flagship Store in Beijing, Showcasing Scandinavian Design and Architectural Innovation

The flagship, designed in collaboration with Herzog & de Meuron, marks a significant step in Toteme's expansion into China's luxury market.

Toteme's first flagship store in China has opened in Beijing's Taikoo Li Sanlitun shopping complex, highlighting the brand's growing presence in the Chinese luxury market.
The store was designed in collaboration with Swiss architectural firm Herzog & de Meuron, featuring unique elements like a sculptural lacquered steel staircase and a cast glass ceiling.
The interior reflects Toteme's Scandinavian roots, incorporating pleated white fabric walls, rippled glass displays, and silent films by Swedish auteur Ingmar Bergman.
Exclusive offerings at the flagship include three new colorways of the Bevel bag and the full spring 2025 collection.
Since entering the Chinese market in 2020, Toteme has expanded to six other stores across major cities, supported by its partnership with Swedish investment fund Altor.