Tortoise Media Acquires The Observer, Pledges £25m Investment

The 233-year-old Sunday newspaper will undergo a digital transformation under new ownership while maintaining its print edition.

Tortoise Media has officially purchased The Observer from Guardian Media Group, with the Scott Trust retaining a 9% stake in the new venture.
Lucy Rock has been named the first female print editor of The Observer in over a century, while James Harding will serve as editor-in-chief.
Tortoise plans to invest £25 million to establish The Observer's digital identity, including a new website, podcasts, newsletters, and expanded editorial coverage.
The deal includes a five-year agreement for Guardian Media Group to continue providing print, distribution, and marketing services for The Observer.
Despite a 48-hour strike by staff opposing the sale, Tortoise has committed to retaining existing employment terms for transferring staff and creating 12 new reporting roles.