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4d ago

Torrid to Close Up to 180 Stores as It Accelerates Digital Shift

Following a 4.9% drop in first-quarter sales the retailer will reinvest savings into sub-brands to bolster its online channels

The exterior of a Torrid clothing store in West Covina, California, in June 2021.
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Overview

  • The company plans to close as many as 180 underperforming locations by year-end to reduce fixed costs and refocus on digital growth.
  • Digital sales now account for nearly 70% of total demand, underscoring customers’ preference for the retailer’s online platforms.
  • The retailer’s gross profit margin contracted from 41.3% to 38.1% in the first quarter compared with a year earlier.
  • Torrid operated 632 stores as of May 2025, down from 658 at the same point in 2024, with closures rolling out throughout the year.
  • Management affirmed that the company remains in a strong financial position and upheld its full-year sales guidance of $1.03 billion to $1.055 billion.