Overview

• Toronto's WNBA franchise has appointed Whitney Bell as Chief Marketing Officer and Lisa Ferkul as Chief Revenue Officer.
• Whitney Bell brings over 16 years of experience in brand management, including work with Dove and Lyft.
• Lisa Ferkul, formerly with Golf Canada and Scotiabank, will focus on building corporate partnerships.
• The team, owned by Kilmer Sports Ventures, is set to unveil its new logo, name, and identity later this year.
• Toronto's WNBA team will be the league's first franchise outside the United States, beginning play in the 2026 season.