Toronto's WNBA Team Strengthens Leadership with Key Front Office Hires

Whitney Bell and Lisa Ferkul join as Chief Marketing Officer and Chief Revenue Officer ahead of the team's 2026 debut.

Toronto's WNBA franchise has appointed Whitney Bell as Chief Marketing Officer and Lisa Ferkul as Chief Revenue Officer.
Whitney Bell brings over 16 years of experience in brand management, including work with Dove and Lyft.
Lisa Ferkul, formerly with Golf Canada and Scotiabank, will focus on building corporate partnerships.
The team, owned by Kilmer Sports Ventures, is set to unveil its new logo, name, and identity later this year.
Toronto's WNBA team will be the league's first franchise outside the United States, beginning play in the 2026 season.