Toronto Moves Toward Ban on Misleading Fossil Fuel Ads

The city council's decision follows new federal anti-greenwashing rules and similar actions by the Toronto Transit Commission.

Toronto city council has directed staff to draft a possible ban on fossil fuel ads deemed misleading, aligning with federal anti-greenwashing regulations.
The motion allows ads that align with Toronto's net-zero emission plan and comply with federal guidelines, stopping short of a full ban.
Environmental groups welcome the move as a step to curb deceptive advertising that hinders the transition away from fossil fuels.
Similar actions are being considered in other Canadian cities, such as Ottawa and Montreal, to address greenwashing concerns.
The federal Competition Act now requires advertisers to substantiate environmental claims, with further guidance expected from the competition bureau.