Overview
- Sneaky Dee’s says it received a warning letter alleging trademark violations for Instagram and Facebook graphics that used the Blue Jays logo and player images to promote ALCS Game 7 specials.
- The venue removed the posts and publicly shared the letter to caution other small businesses against using team materials in advertising.
- The Blue Jays’ communications director said use of team marks and player images is limited to official partners, describing the policy as standard across sports and advertising.
- Sneaky Dee’s says it will continue to show World Series games but will adjust future promotions to avoid protected imagery.
- The bar’s manager said the playoff run has energized local businesses recovering after the pandemic, and no escalation beyond the notice has been reported.