Overview

• In September 2024, Asos sold a 75% stake in Topshop and Topman to Heartland for around £135 million.
• The brand will relaunch physical retail this autumn through wholesale partnerships after hosting a semi-permanent pop-up in August.
• A standalone Topshop.com site is set to go live later in 2025, restoring an online presence shuttered in 2021.
• Managing director Michelle Wilson confirms the comeback will span casual and formal lines and feature in-store experiences.
• The original Oxford Street flagship is now an Ikea store, highlighting the shift to partner locations before standalone outlets.