Overview

• The brand relaunched its standalone site on Aug. 15 and staged its first runway since 2018 in Trafalgar Square, with the AW25 line available to buy immediately.
• Danish group Bestseller, via its Heartland investment arm, now holds 75% of Topshop, with Asos retaining a 25% stake.
• Managing director Michelle Wilson said permanent standalone stores are slated for the fall as part of a phased comeback focused on wholesale and partner-run pop-ups.
• The first wholesale placement begins this week at Irish department store McElhinney’s, with further physical rollouts planned for autumn.
• Cara Delevingne fronts the relaunch campaign and curated a 40-piece edit, as the collection revives hallmarks like denim and Joni jeans; early reaction praises nostalgia and styling while questioning material quality.