Overview

• ASOS confirmed Topshop and Topman will open an in‑store residency at Liberty in Soho, near the brand’s former Oxford Circus flagship.
• The concession will feature a 40‑piece edit curated with Liberty’s buyers, spanning denim, tailoring, statement dresses and everyday staples.
• It marks the label’s first bricks‑and‑mortar presence in the capital in about four years after its UK stores closed.
• The relaunch build‑up included an Aug. 16 runway show in Trafalgar Square attended by Cara Delevingne, Adwoa Aboah and Mayor Sadiq Khan.
• Managing director Michelle Wilson said the Liberty launch forms part of a wider summer rollout that includes the return of topshop.com.